Moments, Things I Hope My Kids Will Read One Day

KelbyOne—an Ecosystem of Opportunity—I Like That About Us

December 1, 2017

You’ll have to bear with me a minute here because I’m so excited and happy that I just want to say it, to share it. The woman above is Melanie Kern-Favilla. You may recognize her as a Gallery at KelbyOne winner. Melanie is a fantastic photographer, KelbyOne member, and train engineer. Melanie will also soon be a KelbyOne instructor, and we can’t wait. There are many reasons for us/me to be excited about this but let me explain why I’m particularly excited.

You see, Melanie (and what Melanie represents in this case) makes me happy because she is the result of our ecosystem of opportunity. That ecosystem changed the question for our business from “How do we accomplish more?” to “How can we help our members accomplish more?” And that is a question that is fun to answer every day. For Melanie that meant we opened a door and she walked through it. By entering her images in our gallery contest not only did she win the competition but now a worldwide audience knows her name and her work. She’s been featured on the cover of our magazine, “Photoshop User” which led members from all over the world to ask for Melanie to share her techniques on KelbyOne. Full circle—I love it!

Do you want to know the best part about all of this? She’s not alone—not by a long shot. A few others that have had similar experiences (that include speaking at our national conference Photoshop World) are Steve HansonKaylee Greer, and Dave Clayton.  My hope, my joy, my excitement about the future are the names of those members that will be added to this list. KelbyOne is a business, yes, but it is also our life’s work and our passion, and it makes us happy when it works like this. Thank you for letting me share.

Have a great weekend everyone!


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  • Reply Wade Brooks December 1, 2017 at 9:30 am

    So wonderful!
    Thanks for sharing.

    • Reply kalebrakelby December 1, 2017 at 9:39 am

      Thank you, Wade, for sharing my happy. ☺️

  • Reply Steve Kalman December 1, 2017 at 10:26 am

    I’ve been reading and re-reading this one sentence from your post:

    “That ecosystem changed the question for our business from “How do we accomplish more?” to “How can we help our members accomplish more?”.”

    As a long time member of the KelbyOne community (even as it evolved) I’m very happy to see you put into words what you have in many ways already been doing. The interviews that you are doing now (and the somewhat similar ones that Mia did in years past) were never about technique. They were about insight and understanding. Your instructors have always taught members how to grow, partially through camera and editing technique and partially through their stories of how to survive and thrive in a very crowded market.

    That ‘help our members’ attitude benefits me as a member, and more importantly it is a reminder to me as a person that I have a responsibility to help other as I have been helped in the past.

    • Reply kalebrakelby December 1, 2017 at 10:54 am

      Steve, you are a person who understands this concept very well because you are a helper and pay it forward type of person through and through. I’m grateful to know you. Thank you for your comment.

  • Reply Deb Uscilka December 2, 2017 at 10:14 am

    This is just FAN-TAS-TIC! I am looking forward to Melanie’s classes. See what I did there…class—es. I hope she is a regular!

    • Reply kalebrakelby December 2, 2017 at 3:07 pm

      I did see! Hahaha!!!

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